Guided LXP
The marketing site for an all-in-one, white-label Learning Experience Platform that helps growing teams onboard, upskill, and retain talent without building from scratch.
The brief
Guided LXP is a white-label learning platform sold to growing teams that want a branded training experience without engineering one in-house. The marketing site had to make an abstract SaaS product feel tangible and trustworthy — leading with a product dashboard preview, clear outcomes, and social proof rather than feature jargon.
The build is a conversion-focused single page: a bold centered hero with playful floating cursor cues, a four-column benefits grid, a client-logo marquee, a testimonials carousel, three-tier pricing, and an FAQ accordion — all funnelling toward a single "Book a Demo" action.
Approach & process
How the project moved from first brief to shipped product.
Narrative & Layout
Structured the page around outcomes (onboard faster, upskill smarter, retain talent) with a dashboard preview as the hero anchor to make the product concrete.
Interaction & Motion
Added floating cursor tags around the hero and subtle scroll reveals to give an otherwise clean SaaS layout a sense of movement and interactivity.
Conversion Structure
Designed the benefits grid, testimonials carousel, three-tier pricing, and FAQ to pre-answer objections and drive toward the single Book-a-Demo CTA.
What we solved
The core constraint behind the project — and what shipped in the end.
Selling a white-label platform means the product itself is intentionally generic — the site had to create desire and trust through presentation, proof, and clarity rather than a distinctive product UI.
- Conversion-focused single-page site anchored by a product dashboard preview
- Playful floating-cursor hero and scroll motion layered over a clean SaaS layout
- Benefits grid, testimonials, three-tier pricing, and FAQ funnelling to one primary CTA