Buro Koorts
A results-driven marketing site for a Dutch full-service agency, built to convert visiting SMBs into qualified leads through client proof and clear service tiers.
The brief
Buro Koorts positions itself as an outsourced marketing team for mid-market companies, covering strategy, lead generation, branding, SEO, and content. The site needed to sell that promise through credibility — real client references, a transparent process, and clear subscription tiers — rather than generic agency copy.
The build leans on a four-step process narrative (goal-setting, execution, reporting, continuous growth), a team-introduction section, and a detailed FAQ to pre-answer objections before a prospect ever reaches the contact form.
Approach & process
How the project moved from first brief to shipped product.
Positioning & Proof
Structured the homepage around client references and a transparent four-step process instead of generic service copy.
Service Tier Presentation
Designed clear subscription-tier comparisons (Groeiprogramma, Goed, Best) to help prospects self-select the right engagement.
SEO & Lead-Path Optimisation
Implemented on-page SEO fundamentals and a focused FAQ section to reduce drop-off before the contact step.
What we solved
The core constraint behind the project — and what shipped in the end.
Agency websites are a crowded, skeptical market — the site had to earn trust fast with concrete client proof and a legible process, rather than relying on broad claims.
- Homepage rebuilt around real client references and a four-step process narrative
- Clear subscription-tier comparison for self-service prospect qualification
- On-page SEO and FAQ section implemented to support organic lead generation